Justyna
McCaig
CultureLAB
Communications
Marketing & Communications for Doctors, Scientists & Engineers
Need early success but not ready for a marketing department?
Grow Smarter with a Fractional Marketing Lead
MOre than an advisor
When you're not ready for a marketing department, but need to get in front a wider audience, I can provide guidance on the best strategy, design early campaigns and/or get those campaigns off the ground. You decide what you want to invest in without major commitments.
Full flexibility, wider networks, and customized solutions for a fraction of the cost. A fractional leader might be the best place to start.
- Craft a brand identity, identify key target personas
- Build reporting to help you identify and measure key KPIs
- Design tactical plans and launch campaigns
- Produce engaging evergreen materials that inform, delight and convert prospects into customers
- Coach, mentor and guide staff
- Build the right technology infrastructure to get the best value for outcome.
- Create playbooks for you and your team
"I help leaders in technical fields tell their product stories - so that everybody else can buy in."
Justyna has spent more than a decade helping companies introduce novel technology to markets. She is passionate about sustainable development, data democratization and turning complex ideas into engaging stories.
Previous to founding CultureLab, Justyna led Marketing Growth Programs at Swift Medical, launched Account-based Marketing programs at Mercatus and Nulogy, and designed and launched Rideco's B2C marketing growth and brand strategy.
Justyna McCaig
B2B Marketing Strategist & Communication Expert
How You think about Selling is Important
17%
TIME GIVEN FOR ALL SUPPLIERS
*how many suppliers are you competing with for that slice?
A good product is just the start
Create "AHA!" Moments for your Market
What does your marketing engine look like?
Marketing For Start-ups
For new Entrepreneurs and Small-but-mighty Companies who want to learn where to focus their marketing efforts, how to do more with less, and attract B2B customers.
Account-Based Marketing
Ready to make your marketing & sales more effective? Learn to avoid unexpected pitfalls and start planning with helpful frameworks that will make your Account-Based Marketing Strategy a success.
Product Kickstart
You've got an exciting product on your hands. You want to bring real change to a market. But you're faced with educating a segment, teaching buyers and nudging them to buy into knew way of doing things. Get your first pieces of content ready.
Need Help?
- Building the marketing engine
- Marketing strategy & tactics
- B2B Growth Program Development
- Content Strategy & Development
See what others are saying...
I hired Justyna as a Marketing Program Manager tasked with launching our Account-Based Marketing program at Nulogy. Justyna was able to gain consensus between the teams, implement changes that optimized time between sale and marketing team members, put in place an action plan for greater organizational alignment, and launched numerous micro-targeted integrated marketing campaigns. At the core, she is a customer-first marketer who isn't afraid to try new channels and tools to get cut through the noise. She adds value and drives outcomes across the funnel.
Bally Boodram
Marketing Executive
'Creatively efficient’ is the phrase that comes to mind when I think about Justyna. She expertly filled the role of campaign manager for my office launch in Winnipeg earlier in 2015. Justyna planned and executed a digital marketing strategy to increase awareness and build our communication base by using social media and digital advertising in conjunction with PR initiatives. As a digital marketing leader, Justyna earns my highest recommendation.
Ryan Behie
President,
Behie Real Estate Inc.
Justyna is focused on innovation and approaches challenges from a unique perspective. She is well-versed in digital marketing trends and puts her efforts behind executing campaigns through a holistic approach. She isn’t afraid to speak up with new ideas and is an encouraging force on any team.
Tavis Yeung
Director, Innovation&Growth
CBRE Global
Justyna is a consumate professional, detail oriented and timely with her responses to projects. She has a creative flair and is very supportive of her customers as they approach her for her marketing expertise.
Tony Passarelli
President,
Modern Specialty Insurance Ltd.
Justyna is very creative; she is excellent in communicating abstract and concepts in a simple manner. It has been a pleasure working with Justyna and thanks for making social media so much fun!
Cynthia M.S. Wong
Real Estate Broker | Asian Business Development | Investment Sales
